GIANT SPOON —
New York
Experiential Design + Marketing
Responsibilities included working closely with fabricators and various vendors; overseeing design from ideation through construction; create custom shop drawings and details; create client presentation documents.
Aug 2018 - Aug 2020
Complete ideation, design, and execution of the Cocktail Grocer campaign, rooted in the history and origins of Johnnie Walker whiskey. Leading design of multiple projects including a pop-up mobile trailer bar, New York Food Festival event, custom cocktail vending machine, Los Angeles Angels stadium pop-up, SXSW immersive experience, and various smaller scale assets.
Media: SketchUp | Illustrator | Photoshop | Sketching
Johnny Walker Cocktail Grocer
New York
Bleed for the Throne
Austin
For the final season of Game of Thrones at SXSW, we transformed a space into a living ode to the franchise where visitors bled for the throne by donating blood to the American Red Cross. Through an audio guided experience, guests then walked in the shoes of those who bled in seasons past. Visitors then participated in a ceremony with an original performance by a live choir, calling visitors to kneel before a throne. Finally, visitors walked outside to a war camp where they interacted with live actors portrayed as soldiers of the show.
Media: SketchUp | Rhino | AutoCAD | Illustrator | Photoshop | Site Survey
Concept, strategy, and design of a modular experiential environment that highlights new HP Omen products. The space aims to immerse and educate consumers through engaging architectural elements and interactive product demos. This modular system was designed as a kit of parts to be flexible to fit within a variety of spaces to further brand exposure.
Media: SketchUp | Illustrator | Photoshop | Sketching
HP Omen
Los Angeles
Under Armour Rush Lab
New York
To promote the debut of the scientifically backed Under Armour Rush products, the Rush Performance Lab was designed as a high-tech research facility with retail displays and product demos where the benefits of UA Rush were brought to life as a sequential experience. Visitors embarked on various zones that demonstrated how the technology worked through challenges derived from the training regimens of many Under Armour athletes.
Media: SketchUp | Rhino | Illustrator | Photoshop | Sketching
